Once again this year, the PRORASO Barbershop returns to Piazza Ricasoli, a space entirely dedicated to beard and moustache grooming in perfect vintage style.
Now a traditional staple, this event combines style, passion, and tradition in the heart of the Heroic Village, prepping the eroici for the legendary Beard and Moustache Competition.
The ritual of the Beard and Moustache Competition is a must-attend event for all eroici. Here, every participant interprets the art of facial hair in their own way, showing off their personal style in complete harmony with:
A moment of style, irony, and tradition that consistently wins over the crowd and produces unforgettable photos.
ART. 1 – To enter the competition, having a beard or a moustache is required—better yet, both!
ART. 2 – Registration is free. You can sign up by providing your details (full name, hometown)
ART. 3 – The contest will take place during the L’Eroica edition on Friday, October 3, 2025, at 6:45 PM in Piazza Ricasoli.
ART. 4 – The judging panel will evaluate style, elegance, and poise.
ART. 5 – Prizes
1st Place: Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
2nd Place: Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
3rd Place: Free entry to Eroica Montalcino 2027 and Proraso products.
1st Place: Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
2nd Place: Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
3rd Place: Free entry to Eroica Montalcino 2027 and Proraso products.
Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
Free entry to L'Eroica di Gaiole in Chianti 2027, a bottle of red wine, and Proraso products.
Special thanks for their valuable collaboration: Jacopo Ruotolo, Roberto Apolloni, Alessio Berti, and Marco Pasquini.
EROICA
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