UNCLE RINNE and SARA bring a jazzy, free-spirited vibe into bicycle culture.
Ride naturally. Ride freely. A collaboration between Uncle Rinne and Eroica Japan, inspired by a relaxed and soulful vision of cycling culture. No fixed pace, no limits to the fun. Join UNCLE RINNE and begin a new kind of Eroica Japan trip.

A bicycle culture art project launched on Instagram in 2021.
It first caught fire overseas, and is now loved across all continents in more than 60 countries, with over 123,000 followers worldwide.

Peaceful, Zen-loving hippie gentleman “Uncle Rinne” travels the world on every kind of bicycle imaginable. Alongside him are characters such as Sara, Artman, Tao, and various children characters.

The journey begins the moment you get on a bicycle.
You can keep riding forever.
You can go anywhere.
Absolute freedom.
The spinning pedals. The turning wheels.
Everything keeps revolving.
Rinne.

• Merchandise sales and artwork exhibition at the UCI Cycling World Championships Glasgow 2023 official event area.（Featured in the official championship program）
• Created the main visual artwork for CMWC2023YOKOHAMA（Cycle Messenger World Championships Yokohama 2023）with official merchandise released.
• Featured by major international media including the American online bike magazine “BIKEPACKING.COM,” as well as magazines and web media in the UK, Italy, Spain, France, Taiwan and more. Also featured in the major outdoor magazine “OUTSIDE MAGAZINE.”
• Apparel collaboration series currently released worldwide through Shimano Europe.
• Created wall art for the restaurant of California craft brewery “Rueller Brewery.”
• Collaboration craft beer series released by Yokohama Bay Brewing featuring Rinne artwork labels. The collectible can series is planned to release dozens of designs every year.
• Rinne characters have appeared at various cycling events including Japan’s largest cycling event Mt. Fuji Hill Climb and the international stage race Tour de Kyushu.
• Collaboration collection series currently released with cycling apparel brand “PEARL iZUMi.”
• Partnership agreement with Japanese top-category road racing team “Sparkle Oita Racing Team.”
• Artwork exhibited at London urban bike community event “BETTER BIKE SOCIAL.”
• Hosted talk shows, workshops, and solo exhibitions at the Shanghai Bike Lifestyle Show organized by RE（RE Cycling Festival in Shanghai / 而意）, followed by several solo exhibitions across China.
• Artwork sold through the online shop has been shipped to more than 44 countries across Europe, North America, Latin America, Southeast Asia and beyond.
• Artwork exhibited at the Japan tour Yokohama event of “BICYCLE FILM FESTIVAL（BFF）,” the global celebration of bicycles and film held in cities around the world.
• Solo exhibition held at California General Store（United Arrows）surf shop in Kugenuma, Kanagawa.
• Artwork exhibition together with legendary Japanese handmade bicycle brand “CHERUBIM” at Hankyu Men’s Tokyo.