On the occasion of the 10th edition of NOVA Eroica Buonconvento, to be held from April 10 to 12, 2026, Eroica Italia SSD a.r.l., in partnership with Confcommercio, presents the competition for the VETRINA EROICA. This year, it is titled "Nova Eroica: Ten Years Through the Streets of the Village" to pay tribute to the celebration of 10 years since the event's inception.

This initiative aims to celebrate the tenth anniversary by involving the commercial and artisanal fabric of the village, transforming storefronts into a tribute to the beauty of the bicycle. It recognizes Buonconvento for its constant participation and precious support, which have enabled the success of the event and given rise to many editions of NOVA Eroica around the world.

Details and participation

The competition is conceived as a choral celebration: there is no single winner, as all participating storefronts will be rewarded for their contribution to the festival's atmosphere.

REGULATIONS

Art. 1 - All commercial activities, artisanal shops, and public businesses open to the public located in the Municipality of Montalcino are eligible to participate. Membership and participation in the competition are free, voluntary, and at no cost.

Art. 2 - The proposed theme of the competition is "Nova Eroica: ten years through the streets of the village". Participants may freely interpret the theme with furnishing objects, colors, and materials inspired by the beauty of the bicycle.

Art. 3 - Registration for the competition must be submitted in writing no later than March 17, 2026, by completing the appropriate form.

Art. 4 - Economic activities that join the competition will be provided with:

• An identification plaque for the "NOVA EROICA 2026 CONCORSO VETRINA EROICA".
• An Event Pack (to be collected on Friday, April 10, at the designated space in Via Soccini, Buonconvento).

Art. 5 - Participation in the competition requires the recognition and acceptance, by the participants, of all the rules provided for in these Regulations.