National Made in Italy day and Confartigianato

On the occasion of the tenth edition of NOVA Eroica Buonconvento, scheduled from April 10th to 12th, 2026, the village will become a stage of excellence to celebrate Italian craftsmanship through a prestigious institutional collaboration. The event has been selected by the Ministero delle Imprese e del Made in Italy as the inaugural national event to support National Made in Italy Day (GNMI), established for April 15th to honor the birth of Leonardo da Vinci. This partnership highlights how NOVA Eroica Buonconvento has become a global model capable of merging territorial promotion with the celebration of the country’s productive identity.

Via Soccini, historically the street of artisan workshops, will come to life as the beating heart of the village dedicated to Confartigianato. Through a special memorandum of understanding, Confartigianato will support all Eroica initiatives throughout 2026. Within the ancient premises of the village, an exhibition space will be set up to tell the story of Italy through the excellence of its artisans, promoting the product chains that have always defined our country. This authentic representation of the beauty of "Italian making" will be framed by a special decoration of the street, adorned with tricolor flags to celebrate the national anniversary.

Sustainability and technical innovation take to the streets thanks to the support of Confartigianato, which will provide an electric vehicle dedicated to technical assistance. This e-cargo bike will follow both the eco-friendly family ride, NOVA Eroica Family, and the participants on the 67-kilometer Val d’Arbia route, ensuring support at the rest stops in Monteroni d’Arbia and Podere La Campana. Near the start and finish lines, a specific area will be designated for the e-cargo bike, which will also take center stage in the Kids Village. Here, the bond between craftsmanship and the future is forged as technical knowledge is passed down to new generations. Professional mechanics from the Accademia di Ciclomeccanica will actively contribute to the village activities, teaching children the secrets of bicycle maintenance and care.

Through this prestigious collaboration with Confartigianato and its official inclusion in the National Made in Italy Day program, Eroica strongly reaffirms its mission as a guardian of Italian identity. This partnership is more than just an operational agreement; it is a profound confirmation of the movement's founding values: environmental protection, the exaltation of artisan mastery, and the ability to innovate while following tradition. By celebrating excellence, Eroica stands as a virtuous example of how sporting passion can act as a

catalyst for social regeneration, promoting a culture of sustainability that looks to the future without ever forgetting its roots.


Official MIMIT Page

You can find the official description of the NOVA Eroica Buonconvento event within the National Made in Italy Day celebrations at the following link: https://www.mimit.gov.it/it/eventi-2026/272-nova-eroica-buonconvento

LETTERA EROICA

Ricevi le nostre news

Global Sponsors
Event Sponsors
Technical Partners
Con il patrocinio
Media Partners
 

FOLLOW THE CONQUEST

L'Eroica srl | P.Iva 01357870524 | © L'Eroica. All rights Reserved | Privacy Policy | Cookie Policy
magnifiercrossmenuarrow-up