The Beard & Moustache Contest is much more than an aesthetic competition: it’s a truly heroic ritual, where participants showcase personal and creative styles inspired by the golden age of epic cycling. Competitors will present beards and moustaches matched to their outfits and bicycles, offering a unique and unrepeatable interpretation of the Eroica spirit.
Don’t miss this extraordinary moment of elegance, irony, and passion.
The competition will take place during the Eroica Montalcino edition on Saturday, May 29, 2026, at 6:45 PM in Piazza del Popolo
ART. 1
To participate in the competition, you must have a beard or moustache, preferably a beard and moustache.
ART. 2
Registration is free and can be done by providing your personal details (name, surname, city of origin):
ART. 3
The competition will take place during the Eroica Montalcino edition on Saturday, May 29, 2026, at 6:45 PM in Piazza del Popolo.
ART. 4
The examining committee will evaluate style, elegance, and poise.
ART. 5
Award Ceremony
BEARD
BAFFI
LUCIANO BERRUTI PRIZE: Best Luciano Berruti Award
PRIZE FOR WHOEVER HAS THE LONGEST IF YOU PULL IT... THEIR BEARD HAIR
Thanks for their valuable collaboration: Jacopo Ruotolo, Roberto Apolloni, Alessio Berti and Marco Pasquini.

EROICA