Questa schermata consente al tuo monitor di consumare meno energia quando il computer resta inattivo o quando ti allontani.
Per riprendere la navigazione ti basterà cliccare un punto qualsiasi dello schermo.
For the 29th edition of L’Eroica, the medal awarded to every finisher at the Gaiole in Chianti finish line has been renewed in the name of responsibility and respect for nature. Made entirely from wood printed with eco-friendly inks, it is a declaration of love for our land, reducing environmental impact and celebrating the natural resource that has always formed the backdrop to our rides.
In an era where landscape protection has become an imperative duty, L’Eroica chooses to leave an even lighter footprint on the earth and an even deeper memory in the hearts of its participants.
In competitive sports, the wooden medal has always been associated with fourth place: that position that just misses the podium, offering no cups or top steps, yet holding within itself the purest, most genuine essence of effort.
At L’Eroica, this choice takes on a profound and revolutionary meaning: at L'Eroica, we are all fourth.
No one comes in first, there are no stopwatches to beat, rankings to climb, or opponents to surpass. And yet, everyone crosses the finish line. Each rider accomplishes their own personal achievement, tackling the climbs, white roads, dust, and mud powered solely by their own legs and passion.
The L’Eroica medal derives its true worth from the living materiality of wood, whose unique grain reflects the personal stories of those who pedal. It serves as a symbol of sustainable cycling that honors the environment and celebrates a community where every participant shares the same spirit of equality from the first to the very last finish line—safeguarding an authentic piece of this land and its philosophy: the beauty of fatigue, the thrill of conquest, and respect for the world around us.
EROICA
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